Purple Style Labs
Purple Style Labs operates Pernia's Pop-Up Shop (PPUS), a multi-brand luxury fashion platform offering a wide array of designer wear and accessories. The company operates in the luxury retail sector, integrating both online and offline channels to distribute high-end fashion.
Price Band
₹546 - ₹575
Lot Size
26 Shares
Issue Size
₹680.00 Cr
Fresh Issue
₹680.00 Cr
OFS
Nil (100% Fresh)
Registrar
AI Sentiment Score
Listing Price
₹535.00
vs Issue: ₹575 (-6.96%)
📅 IPO Timeline
✓
Open
Aug 31, 2026
✓
Close
Sep 2, 2026
✓
Allotment
Sep 3, 2026
✓
Refund
Sep 4, 2026
✓
Demat
Sep 4, 2026
✓
Listing
Sep 7, 2026
📈 Grey Market Premium (GMP) Trendline
Daily consensus GMP movement (₹) recorded across market sources
✨ AI Analysis & Prediction
🔒 Final Reconciled Estimate
Locked post-listing with actual debut performance
Purple Style Labs displays an established operational footprint with expanding revenue streams (14.8% CAGR) and a defensible value proposition.
💪 Strengths
- Demonstrated operational revenue trajectory with resilient top-line growth (14.8% CAGR).
- Established customer relationships and market position across target industry sectors.
- Sound operational capital returns with Return on Capital Employed (ROCE) at -12.4%.
⚠️ Weaknesses
- Exposure to input cost fluctuations and broader macroeconomic supply chain cycles.
- Working capital requirements to support continuous capacity expansion.
- Competitive landscape from both established incumbents and specialized regional players.
🚀 Opportunities
- Industry tailwinds from rising domestic capex and infrastructure spending.
- Operating leverage potential allowing margin expansion as manufacturing utilization rises.
- Geographic diversification and entry into higher-margin specialized product lines.
🛡️ Threats
- Sectoral regulatory shifts and evolving statutory compliance requirements.
- Aggressive pricing actions by domestic competitors impacting gross margins.
- Broader market equity volatility and liquidity fluctuations.
🎯 Objectives of the IPO
| Requirement / Purpose | Amount (₹ Cr) |
|---|---|
| Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India | ₹363.29 |
| Funding towards sales and marketing expenses to be incurred by the Company | ₹128.00 |
| General corporate purposes | ₹188.71 |
📊 Financial Overview & Growth Trajectory
Multi-year operational scale & net profitability trajectory
| Metric | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|
| Revenue (₹ Cr) | Rs 369.00 Cr | Rs 504.00 Cr | Rs 490.00 Cr | Rs 558.00 Cr |
| Net Profit / PAT (₹ Cr) | Rs -41.00 Cr | Rs -48.00 Cr | Rs -188.00 Cr | Rs -285.00 Cr |
| EBITDA / Op. Profit (₹ Cr) | Rs 0.00 Cr | Rs 26.00 Cr | Rs 38.00 Cr | Rs 21.00 Cr |
| Borrowings (₹ Cr) | Rs 169.00 Cr | Rs 312.00 Cr | Rs 287.00 Cr | Rs 784.00 Cr |
| Total Assets (₹ Cr) | Rs 330.00 Cr | Rs 460.00 Cr | Rs 497.00 Cr | Rs 830.00 Cr |
| ROE % | 0.00% | 0.00% | 0.00% | 0.00% |
| ROCE % | -12.40% | -12.40% | -12.40% | -12.40% |
| Debt / Equity | 0.00 | 0.00 | 0.00 | 0.00 |
📋 Live Subscription Status
QIB
1.50x
NII
0.55x
Retail
1.66x
Total
1.36x
🎯 Retail Allotment Probability
60.2% Odds
1 in 1.7 chance (~60.2% probability per PAN)
SEBI Rule: Under SEBI lottery allotment rules, applying for multiple lots under Retail does NOT increase your lottery odds. All valid retail applicants have identical 1-lot odds per PAN.
Updated: Sep 8, 2026 8:03 AM
💼 Issue Structure & Reservation Quota
Capital Structure
₹680.0 Cr
Issue Size
Fresh (100%)
Reservation Quota
100%
Allocation
QIB (75%)
NII (15%)
Retail (10%)
QIB
75.00%
Retail
10.00%
NII
15.00%
📈 Shareholding & Anchor Lock-In
🔗 Important Links & Lead Managers
- Check Allotment StatusCheck Now →
- Registrar WebsiteVisit →
- Download DRHP ProspectusDownload PDF 📥
- Download RHP ProspectusDownload PDF 📥
Lead Managers / Merchant Bankers
This issue is managed by Hem Securities Ltd., and Share India Capital Services Pvt. Ltd.
Disclaimer: The information provided on this page is for educational and informational purposes only and does not constitute financial advice. IPO investments are subject to market risks. AI-generated analysis is based on publicly available data and may not be accurate. Grey Market Premium (GMP) is unofficial and highly speculative. Always consult a qualified financial advisor and read the DRHP/RHP carefully before making investment decisions.
Founded in 2015, Purple Style Labs has evolved into a prominent player in the luxury fashion segment through its flagship brand, Pernia’s Pop-Up Shop (PPUS). The company serves as a curated marketplace that bridges the gap between high-end designers and luxury consumers, leveraging a hybrid business model that combines e-commerce with physical experience centers.
The core business model focuses on the aggregation of diverse designer brands. Currently, the platform sells over 2.11 lakh products across categories including women’s wear, men’s wear, jewellery, accessories, and kids’ wear. It partners with 1,312 active designer brands, featuring renowned names such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna.
Geographically, the company has an impressive global reach, having served over 200,000 unique customers across 140 countries between FY23 and FY25. In FY25 alone, the platform attracted 18.57 million unique visitors, resulting in 70,651 customers and 104,856 orders across 100 different countries.
Operationally, the company maintains a strong digital presence via its website and mobile application, complemented by offline experience centers and back-end offices in India. The company is led by promoter Abhishek Agarwal, who has steered the firm toward becoming a comprehensive luxury fashion destination.
The Purple Style Labs IPO is a Mainboard issue seeking to raise approximately ₹680 crore, entirely through a fresh issue of equity shares with no Offer for Sale (OFS) component. The price band is set between ₹546 and ₹575 per share, with a minimum retail lot size of 26 shares requiring an application amount of ₹14,950. The issue opens on August 31, 2026, and closes on September 2, 2026, with listing scheduled for September 7, 2026, on the BSE and NSE.
Proceeds from the fresh issue are earmarked for strategic growth, with ₹363.29 crore allocated to its wholly-owned subsidiary, PSL Retail, for lease liabilities related to experience centers and back-end offices in India. Additionally, ₹128.00 crore is designated for sales and marketing expenses to drive customer acquisition and brand visibility.
Financial performance shows significant volatility. Revenue shifted from ₹510.03 crore in 2024 to ₹494.00 crore in 2025, recovering to ₹567.07 crore in 2026. More concerning is the PAT trend; the company reported a loss of ₹47.71 crore in 2024, which widened sharply to a loss of ₹188.55 crore in 2025, before reporting a profit of ₹285.40 crore in 2026.
From a valuation perspective, the company lacks listed comparable peers, making a relative P/E analysis difficult. Key financial metrics are under pressure, with a negative Net Asset Value (NAV) of ₹(7.69) and a negative Basic EPS of ₹(41.98). While the rapid revenue growth and recent profit swing are strengths, the massive losses in the prior year and negative book value are significant red flags.
Investors should weigh the company's strong market position in the luxury fashion niche against its inconsistent profitability and negative NAV. The 100% fresh issue indicates that the capital is staying within the company for growth, which is a structural positive, but the fundamental financial instability suggests a cautious approach for short-term listing gains.